The Future of Fresh Dog Food

No bad breath, sore tummies, or extra baggage. Just wagging tails on a healthy planet.

Try Tuggs Today

The Pwoof is in the Pudding!

Let's make sure your dogs love Tuggs as much as we do

  • Less fuss, less commitment

    Sample our expert-recommended recipes and let your dog decide their favourites

  • We’re here to help

    Get advice from our customer support team on transitioning once your box arrives

  • Leave the rest to us

    Once we’ve passed the taste-test, you’ll receive your dog's perfectly tailored dinners, delivered straight to your door!

Claim your Trial Box

Nutrition is Number One

Our delicious, tailor-made recipes are backed by independent vets and nutritionists, making Tuggs the healthiest choice for your perfect pooch.

Visit Recipes >

Making it easy for you

We think it should be easy to feed your dog right. So we deliver pre-portioned dinners that are designed for your dog, straight to your door. Everything your dog needs to thrive at the click of a button.

Visit How it Works >

Protecting our planet

Our super secret, protein packed special ingredients are the star of the show - they’re lowering your carbon pawprint and protecting our collective home. (Spoiler alert, it’s insects!)

Visit Sustainability >

Join the Ruffolution

We're serving up smiles with the country's first fresh, insect-based food that's tailored specifically for your pooch

We only use the best meat, vegetables and insects to create our complete, chop-watering meals.

Our independent expert team of vets, nutritionists and doggy dieticians know exactly how to fuel your pup with what they need to flourish.

Create your plan

Recipes recommended by experts

Join the Ruffolution

Our Secret Super Power:
Insects

Did you know that 20% of all farmed livestock is used for pet food? We think that’s barking mad.

So our nosh pairs meat, fish and vegetables with insect protein to lower your carbon pawprint.

That way, we’re stuffing our furry friends with what they need and protecting our shared home.

All our recipes include black soldier fly, the secret superpower responsible for reducing your pawprint.

Create your plan

Our Secret Super Power:
Insects

How Fresh is Fresh?

How Fresh is Fresh?

  • Fresh, human-grade meat

  • High protein content, nutritionally balanced and complete for dogs of all ages

  • Gently cooked to preserve the nutritional value and ensure there are no ’nasties’ (ie salmonella, bacteria etc).

  • No byproducts, fillers or artificial flavours EVER. Only quality food using the freshest ingredients to prioritise your dog’s health

Johnny's plan

An active 6-month-old terrier-mix who needs nutrient-rich food that supports his growth and is easy on his sensitive stomach. His recipe plan includes:

  • Recipes that are easy to digest

  • No sore tummies or bad breaths

  • Tailored perfectly for his growth

  • Lower carbon footprint

200g a day

360cal a day

From £1.50 a day

Juno's plan

A super-active 3-year-old labrador who needs a calorie-dense diet to support his active lifestyle (with room for treats). His recipe plan includes:

  • 100% fresh ingredients

  • Variety of recipes

  • Tailored perfectly for his lifestyle

  • Made sustainably with insects

700g a day

1050 cal a day

From £2.75 a day

We're not like the others

Don't just take our word for it

Excellent food from start to finish. Our puppy Labrador Winston was weaned from his puppy food royal canin due to it not suiting him, the change over was excellent. Winston took to the food straight away and polishes his bowl. There isn't one kind that he doesn't like. His coat is beautiful and everyone comments on how we get it so shiny, I truly believe it's Tuggs, excellent food and won't be changing over to anything else anytime soon.

Adam

This is the best food company

This is the best dog food and company I have come across. Both dogs love the food. One of my dogs has lots of food sensitivity’s and allergies and we were struggling to find the cause of the problem because so many feed companies mix so many ingredients in but Tuggs was recommended to me and he has been great on it. Another thing I love is the genuine customer service. They called when I first started using it to check I was happy or if I had any questions then they called after a few months to see if I had any feedback or suggestions, not many companies do that! I have been really impressed, especially for the price of good quality fresh dog food.

Katie

Tuggs is the real deal!

Tuggs has been such a great option for our dog. She goes absolutely nuts for the food every meal and all of the recipes have sat well in her stomach. On top of all that, the service has been top notch!

Andrew Wells

Success!

Been on Tuggs for just over a month now, including transition, and it's been a great success. Luna absolutely loves the food and chases the bowl around the kitchen to make sure it's all gone. I add some hot water when the food comes out of the fridge so it's a like a stew and she loves that too as a bit of a change in texture and gets additional fluids to her. Good for the planet, good for the dog's health and not too expensive, certainly compare to some - what's not to love?

Chris Webb

We love Tuggs

Tuggs makes my two girls very happy, including our fussy 6MO spaniel! It’s the first food we’ve found in which she continues to love and enjoy, and the Labrador is a huge fan too. The customer service is exceptional, I’m only on my 3rd box and have already received two phone calls checking in on us. The packaging is also great, making it easy to pack into the freezer. Highly, highly recommend.

Kate Lloyd-Thomas

Try Tuggs Today

350,000 meals

served to over 145 breeds of dog!

20 tonnes

of meat offset in our recipes by using insects

68,400 kilograms

of CO2 equivalent emissions saved

Frequently Asked Questions

Your Questions, Answered

IS TUGGS A SUBSCRIPTION?

It is! We think it should be easy to feed your dog right. So we calculate how you’re your dog should be eating before delivering pre-portioned dinners that are designed for your dog, straight to your door. Everything your dog needs to thrive at the click of a button. You can easily pause/cancel or change your subscription through your account by clicking ‘Account’ on the top right of the page and then ‘Plans’ or by contacting us!

IS TUGGS SUITABLE FOR PUPPIES?

It is! Our independent expert team of vets, nutritionists and doggy dieticians know exactly how to fuel your pup with what they need to flourish, and have created meals that are nutritionally complete and balanced for dogs of all ages. And, because we only use the best meat, vegetables and insects to create our complete, chop-watering meals, our meals are tasty and easy to digest for tummies that are constantly developing and growing!

WHERE DO YOU DELIVER TO?

We deliver to just mainland UK (for the moment!)

IS TUGGS PACKAGING RECYCLABLE?

Our boxes, ice packs and insulation can be fully recycled. In fact, we can reuse the insulation ourselves and we will send free return labels for you to return the insulation to us every few deliveries if you wish. You can then put the insulation into a box with this label and drop them off at one of our collection points. Unfortunately for our initial batch we have had to use pouches that are not recyclable, however we are working to change that for the future.

WHAT IS SO SPECIAL ABOUT TUGGS FOOD?

Short answer: think of Tuggs as sustainable, mouth-watering homecooked meals delivered in perfect portions directly to your door.
Long answer: Not only have our recipes been developed over a 12 month period from leading UK veterinary nutritionists to ensure that they are balanced and complete for dogs of all ages according to FEDIAF guidelines, we have also gone above and beyond to create a food that we believe is both the healthiest and most sustainable dog food in the UK. Our food is gently cooked to preserve the nutritional value and ensure there are no ’nasties’ (ie salmonella, bacteria etc) as well as being high in protein and free from grains, legumes, and any type of filler or artificial preservative. Our secret super power, insects, provide a protein source that is nutritionally comparable to beef whilst being much more sustainable by using far less land, water and emitting far fewer carbon emissions. In time, when there are more insect farms producing fresh insects, we hope to have insect-only recipes.

WHAT IS ‘FRESH’ DOG FOOD?

Traditionally dog food has been produced as extruded, dry dog food in kibble form or processed, wet dog food served in tins with a shelf life of up to two years without refrigeration. Not only is this dog food void of fresh ingredients, it is inappropriately balanced with macronutrients, potentially carcinogenic and full of cheap fillers which dogs simply cannot digest properly. For dog food in the UK to be labelled as ‘with chicken’, it only needs to contain up to 4% chicken content!
Our ‘fresh’ food is challenging the industry; we aim to start a ruffolution by offering meals that are freshly-prepared using human-grade, high-quality ingredients with no byproducts, fillers, grains or artificial flavours EVER. Only quality food using the freshest ingredients to prioritise your dog’s health. This category of food is a very new concept, and Tuggs is the first company in the UK to make it with insects. Think of it as freshly-prepared food that you would make at home if you had the time, with a secret super power (insects) making it all the more sustainable.

HOW DO I STORE THE MEALS?

Our meals are frozen right after cooking to lock in the nutrition, and so we will deliver your meals frozen in an insulated box. Just pop them into the freezer as soon as they’re delivered, leaving a few out to defrost in the fridge to be eaten in the coming days. Our pouches can stay in the fridge for 5 days unopened, so you can pop a few in the fridge and the rest in the freezer, swapping in pouches from the freezer to the fridge as you use them.
Once opened, we recommend that the food is used within 2 days, with uneaten food kept in a container.
The meals can be stored in the freezer for up to 12 months, and each delivery will use roughly two to three loaves of bread worth of space in the freezer. We have flexible delivery plans if you feel that space could be an issue!

WHERE ARE THE INGREDIENTS SOURCED FROM?

All of our ingredients are sourced in the UK local to our manufacturing site, with our beef and chicken coming from less than 1 mile away. All of our ingredients adhere to Red Tractor standards, meaning that the ingredients have been responsibly sourced, safely produced and come from crops and animals that have been well cared for.

HOW IS TUGGS MADE?

We only use the best meat, vegetables and insects to create our complete, chop-watering meals. Tuggs food is gently cooked using fresh, human-grade meat, fresh insects and vegetables. Our recipes have been developed over 18 months from leading UK vets and nutritionists so that they are nutritionally balanced and complete for dogs of all ages, as well as being high in protein and free from legumes and any type of cheap filler or artificial preservative. We gently cook the food to preserve the nutritional value and ensure there are no ’nasties’ (ie salmonella, bacteria etc).

HOW DOES A TUGGS PLAN WORK?

Our independent expert team of vets, nutritionists and doggy dieticians have created an algorithm that calculates just the right amount of food for your dog, and we then deliver these pre-portioned meals straight to your door. Our plans are entirely flexible, so you can decide the frequency of the deliveries, as well as the recipe selection and whether you’d like a full or a half portion for your pup.

WHAT IF MY DOG DOESN'T LIKE IT?

We've converted thousands of fussy eaters to Tuggs over the last year. We have a transition specialist who will call you once your order has arrived, and we're always on hand to help. Nonetheless, if your pup isn't convinced then you can cancel your plan at any time.

HOW WILL I KNOW HOW MUCH TO FEED PER DAY?

Our plans are fully customised for your perfect pooch, and you can check the recommended grams per day by clicking on 'My Dogs' via your dashboard.

CAN I CHANGE MY PLAN DETAILS LATER?

Our plans are fully flexible, and you can edit all aspects of your plan via your dashboard!

Visit our Help Centre

We’re on call to serve you and your canine. Visit our help centre or use our live chat feature!

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